In case anybody is interested..
Dear Lee,
Thank you for your email regarding the ticket pricing for the Salzburg game.
As you are aware, this Wednesday’s game is crucial to our progress in this season’s Europa League competition. As was the case with the Hamburg game in 2009, when a similar price structure was implemented, we need as many fans as possible inside the stadium to lift the atmosphere and get behind the team.
Unfortunately, ticket sales for this game have been much lower than anticipated, despite the importance of the fixture. The £5/£1 offer has been created in response to this, in an effort to secure as high an attendance as possible as the Manager and the team have made clear the difference that the fans’ support can make to them.
To achieve this we will, from time to time, need to develop different offers to increase attendance and this will, inevitably, sometimes involve price discounts. Other offers were already in place for this game, including the ‘3 for 2’ on all three home Europa League Group Stage matches for Seasoncard, Citycard or Accesscard holders, and fans who have purchased tickets on this offer will still have benefitted from a price reduction when compared to the individual match ticket prices.
In line with our ticketing terms and conditions of sale, we are unable to provide a refund for any tickets which are returned within 7 days of the respective fixture date.
I hope this goes some way to explaining the rationale behind this pricing decision and we thank you, as always, for your ongoing support.
Kind regards.
Toby
Supporter Services