Re: mls on sky
Posted: Mon Jun 15, 2015 8:41 am
Beefymcfc wrote:Dameerto wrote:Beefymcfc wrote:Anybody think that this is where the money is, for Abu Dhabi?
I think it's about a global presence for them, as they keep one eye on the future and a time when they can't rely so heavily on fossil fuels and have to switch to tourism and service industries instead.
So, by getting into the NY market they're getting huge publicity?
I think this was a significant move for them, one well judged and I can see the US game only getting bigger and stronger. What better brand than New York (City).
It depends on what the market is that they are looking to crack.
Tourism is a tough gig to sell in the US, it's a 12/13 hour flight from NYC, 15/16 hours from the west coast and the American public is notoriously unwilling to travel abroad. I expect they have a different agenda in each marketing territory rather than a single aim.
I noticed however we were displaying the Dubai 2020 expo branding on our training tops recently, which is the first time City have had a link with Dubai. Of course Abu Dhabi is the capital of UAE, and we may be entering a new phase where Abu Dhabi are doing their bit for the country as a whole rather than just the state of Abu Dhabi. Of course Dubai is also infinitely easier to sell as a tourist destination, and you can fly into Abu Dhabi and be in the tourist areas of Dubai Marina / The Palm / Jumeirah beach in about 20 minutes longer than it takes to fly into Dubai and drive through the city, so there are still benefits for Etihad of selling Dubai as an attraction.