Not a direct financial gain but a boost of USA presence:
http://www.mcfc.co.uk/News/Club-news/20 ... nouncement?
Manchester City FC are delighted to announce a ground-breaking five-year partnership with Surf Soccer Club.
The deal is the first of its kind for a Barclays Premier League Club in the US and will see the Manchester City FC Americas Cup presented by Surf Cup Sports hosted in San Diego California during May of 2015. The tournament, aimed at 10 to 17 year olds, will be the key activation of the partnership.
As part of the agreement, City will deliver coaching programmes to children, teaching them the same coaching methodology and principles used by City’s first team.
In addition to the playing programmes, Surf Soccer Club coaches will also benefit from the delivery of detailed coaching workshops, as well as having the opportunity to visit and train at Manchester City FC’s new HQ, City Football Academy.
City Football Services, which brokered the deal and is responsible for City’s football know-how, will work with Surf Soccer to create an affiliate club coaching programme, which will see both Manchester City and Surf Soccer work to develop players and coaches from affiliated youth clubs throughout the term of partnership.
Brian Marwood, Managing Director for City Football Services, said:
“We are delighted to partner with Surf Soccer. Our partnership will provide a fantastic opportunity for young players to develop as footballers and to connect with our team in Manchester. We look forward to working with Surf Soccer as we develop a number of projects together both in the United States and Manchester.”
“Surf Soccer represents the highest level of youth soccer competition in the United States with the goal of producing the next generation of national team players,” said Jeremy McDonald, President of the San Diego Surf Soccer Club. “By forming this strategic partnership with Manchester City FC, we can grow the Surf brand nationally and help Manchester City to develop their presence in the United States.”
In the spirit of collaboration and the partnership, both clubs plan to send teams to each other’s homes in the coming years to help build an even stronger relationship between Manchester City and Surf Soccer.