Apparently, according to its title, it's supposed to promote fair play.
But my question is, how can this be true if teams have had a 10-15 year head start?!
For those teams who have the dream of competing at the highest level might as well forget about it. At this moment in time, how can teams compete with the two Spanish clubs, the rags, etc when they have been allowed to spend fortunes over the last decades?
What they are really saying is, we like the teams already competing for European honours and everyone else can sod off. If you try and crash the party and upset the apple cart, we will punish you.