The Worldwide Commercial Enterprise Continues - 10 years on

[Beefymcfc]

This could be a thread in it's own right.

Do you know, I was looking at this the other day. BT, one of the biggest telecommunications companies in the world, do not have a media channel until now and they chose to start with a sports channel. They then choose us as one of their first/main sponsored groups which puts them directly against the Rag loving media at Sky. Is this a precursor for things to come, a rival for BSkyB?

When the good Sheikh bought into our history, one of the things that would have caught his eye would've been the dominant force in world football just across the way and how by marketing us as their real local rivals, it would enhance us as a brand.



Sky alligned themselves, and promoted, a dominant brand and maybe BT are thinking along the same lines. By not being Rag sychophants they are encapturing the rest of the non-Rag worshippers, but still keeping them onside by broadcasting neutral coverage. At the same time, we get more publicity with the cross-county connection.

What's got to be remembered here is that BT is a beast and in comparison to Sky, is the real heavyweight. I was looking at their respective figures for this year and BT had a turnover of around £19 billion with an operating profit in the region of £3 billion. Compare this to Sky who had the figures of 7 bil and 1.3 bil respectively and you can see who really has the upper-hand when it comes to having financial clout.

I'm of the opinion that this is not just some Setanta/ESPN UK for BT, it's the beginning of a new era for them in terms of TV broadcasting and one that could lead to a real competitor to the almighty BSkyB.

Feels good to be on board so early and I wonder how many shares the good Sheikh has on his portfolio.

[Ted Hughes]

Have a look on the sponsors board behind Pellegrini at the pre match. Top left, just below the 2nd Etihad logo. Another one.

[CTID Hants]

Have a look on the sponsors board behind Pellegrini at the pre match. Top left, just below the 2nd Etihad logo. Another one.

LG? Cracking, I put about £80k a year their way in screens, shame our rep is rag fan though! If he can't wangle me a freebie, I will take the piss mercilessly of them sponsoring us and stop selling their kit until he relents LOL.

It'll be interesting to see how this BT deal pans out and what the supporters get out of it?

[ant london]

Have a look on the sponsors board behind Pellegrini at the pre match. Top left, just below the 2nd Etihad logo. Another one.

That is a big big one to land too....nice work Tom!

[CTID Hants]

That is a big big one to land too....nice work Tom!

Indeed Ant, LG have slowly been gaining ground on Samsung in LFD (large flat-panel display) market. Their product offering is getting closer by the day. When T5 opened at Heathrow Samsung free issued all the screens for flight information and general digital signage to shut LG out of the deal!

Commercial displays is generally where these manufacturers gauge their market place, subliminal marketing in high profile locations...

There was another big deal that we were invited tender for when the Emirates stadium went to tender and Sony (direct) got the lot which pissed our whole industry off! As a result it took Sony about five years to recover the trust of its dealers. Sony however got the kudos of the first footie stadium in the world to be totally HD. They sadly learnt from their mistakes of fucking over their professional/broadcast dealers (in the same year or near as damn it they did the same thing with Ascot race course).


Until now, LG have not really had a video wall offering but are targeting Samsung and NEC's strong hold in that market, in addition LG have pretty much robbed Philips of the Hotel TV market across Europe.

Although, having googled i doubt that the deal is worth 200M over 2 years( the only source being a thread on BM earlier today) so come Monday night I would imagine any sort screen on the concourses etc to be LG excepting the very large LED scoreboards at either end of the pitch.

[john@staustell]

Have a look on the sponsors board behind Pellegrini at the pre match. Top left, just below the 2nd Etihad logo. Another one.

Looks like we're going to need a bigger board!

[stevefromdonny]

how much do these new companies put into city, I don't think that it will be more than a million each. apart from the big sponsors Etihad and nike who put money in, I would like to see just another few big sponsors who would put big money in say 10 mil each instead of all these small sponsors.

[mcfc1632]

Have a look on the sponsors board behind Pellegrini at the pre match. Top left, just below the 2nd Etihad logo. Another one.

That is a big big one to land too....nice work Tom!

Must admit to an instant feeling of being underwhelmed at his appointment. With the expansion of this area so critical to us to stay ahead of the FFP conspiracy his CV did not seem to reflect the heavyweight needed.

But shame on me - his performance seems irrepressible and the plethora of announcements and how they vary in size and importance demonstrates not only the significant effort he must be putting in but also that there is a strategic approach to his work

Nice work indeed - hope he is on a significant bonus package

[Slim]

how much do these new companies put into city, I don't think that it will be more than a million each. apart from the big sponsors Etihad and nike who put money in, I would like to see just another few big sponsors who would put big money in say 10 mil each instead of all these small sponsors.

I would say a number of them give the exact amount the Mansour family tells them to.

[john@staustell]

Today's effort from Tom:

http://www.mcfc.co.uk/News/Club-news/20 ... -announced

Manchester City FC has today announced a new project with the world’s most versatile camera manufacturer, GoPro.

The initiative will see the Californian-based company, loved by extreme sports enthusiasts the world over, team up with City to create never-before-seen innovative content.

Using GoPro’s trademark action point-of-view filming, both City and GoPro are now able to put fans firmly at the heart of the action giving them a first-hand insight into what it’s like to train and play like a professional footballer.

Earlier this summer on City’s pre-season tour of New York, the GoPro media team were granted exclusive access to players in order to film the brand’s first ever football feature, shot 100% on GoPro’s new HERO3 cameras.

The lightweight high-resolution cameras were mounted to the Club’s coaches and players during practice sessions, including City and England goalkeeper Joe Hart and French international Samir Nasri.

In addition, GoPros also featured during both of City’s US fixtures at the iconic Yankee Stadium in New York and Busch Stadium in St. Louis, capturing the pre-match atmosphere and what players go through before they take to the field of play.

Commenting on the project, Tom Glick, Chief Commercial and Operating Officer for Manchester City, said: “As a Club we have always been passionate about providing fans with content that is not only immersive and captivating, but a true reflection of what goes on behind-the-scenes on and off the pitch also. From Tunnel Cam to Inside City, we have continually pushed the boundaries to engage fans and bring them closer to the club they love.

“GoPro has enabled us to take that philosophy to the next level, combining both their cutting edge technology and expertise in capturing raw point-of-view sports footage. GoPro is a perfect fit and together with CityTV, we look forward to creating the next evolution in sports content.”

This sentiment was shared by GoPro’s Head of Production, Wil Tidman, who added:

"It was an honuor for GoPro to work with Manchester City. The experience provided an amazing opportunity to showcase the unique perspectives and competitive edge our camera can offer to one of the most elite football teams in the world."

GoPro is currently exploring 3D capabilities and how these can be applied to the world of sport.

[CTID Hants]

Today's effort from Tom:

http://www.mcfc.co.uk/News/Club-news/20 ... -announced

Manchester City FC has today announced a new project with the world’s most versatile camera manufacturer, GoPro.

The initiative will see the Californian-based company, loved by extreme sports enthusiasts the world over, team up with City to create never-before-seen innovative content.

Using GoPro’s trademark action point-of-view filming, both City and GoPro are now able to put fans firmly at the heart of the action giving them a first-hand insight into what it’s like to train and play like a professional footballer.

Earlier this summer on City’s pre-season tour of New York, the GoPro media team were granted exclusive access to players in order to film the brand’s first ever football feature, shot 100% on GoPro’s new HERO3 cameras.

The lightweight high-resolution cameras were mounted to the Club’s coaches and players during practice sessions, including City and England goalkeeper Joe Hart and French international Samir Nasri.

In addition, GoPros also featured during both of City’s US fixtures at the iconic Yankee Stadium in New York and Busch Stadium in St. Louis, capturing the pre-match atmosphere and what players go through before they take to the field of play.

Commenting on the project, Tom Glick, Chief Commercial and Operating Officer for Manchester City, said: “As a Club we have always been passionate about providing fans with content that is not only immersive and captivating, but a true reflection of what goes on behind-the-scenes on and off the pitch also. From Tunnel Cam to Inside City, we have continually pushed the boundaries to engage fans and bring them closer to the club they love.

“GoPro has enabled us to take that philosophy to the next level, combining both their cutting edge technology and expertise in capturing raw point-of-view sports footage. GoPro is a perfect fit and together with CityTV, we look forward to creating the next evolution in sports content.”

This sentiment was shared by GoPro’s Head of Production, Wil Tidman, who added:

"It was an honuor for GoPro to work with Manchester City. The experience provided an amazing opportunity to showcase the unique perspectives and competitive edge our camera can offer to one of the most elite football teams in the world."

GoPro is currently exploring 3D capabilities and how these can be applied to the world of sport.

The club used these cameras during training in NY on the post season tournament, if you missed it take a look......http://youtu.be/T0cQLDDJGxs

This is also worth a watch, their showreel of what else the camera can be used for and they're only about £350 from memory...http://youtu.be/A3PDXmYoF5U

[john@staustell]

Today's effort from Tom:

http://www.mcfc.co.uk/News/Club-news/20 ... -announced

Manchester City FC has today announced a new project with the world’s most versatile camera manufacturer, GoPro.

The initiative will see the Californian-based company, loved by extreme sports enthusiasts the world over, team up with City to create never-before-seen innovative content.

Using GoPro’s trademark action point-of-view filming, both City and GoPro are now able to put fans firmly at the heart of the action giving them a first-hand insight into what it’s like to train and play like a professional footballer.

Earlier this summer on City’s pre-season tour of New York, the GoPro media team were granted exclusive access to players in order to film the brand’s first ever football feature, shot 100% on GoPro’s new HERO3 cameras.

The lightweight high-resolution cameras were mounted to the Club’s coaches and players during practice sessions, including City and England goalkeeper Joe Hart and French international Samir Nasri.

In addition, GoPros also featured during both of City’s US fixtures at the iconic Yankee Stadium in New York and Busch Stadium in St. Louis, capturing the pre-match atmosphere and what players go through before they take to the field of play.

Commenting on the project, Tom Glick, Chief Commercial and Operating Officer for Manchester City, said: “As a Club we have always been passionate about providing fans with content that is not only immersive and captivating, but a true reflection of what goes on behind-the-scenes on and off the pitch also. From Tunnel Cam to Inside City, we have continually pushed the boundaries to engage fans and bring them closer to the club they love.

“GoPro has enabled us to take that philosophy to the next level, combining both their cutting edge technology and expertise in capturing raw point-of-view sports footage. GoPro is a perfect fit and together with CityTV, we look forward to creating the next evolution in sports content.”

This sentiment was shared by GoPro’s Head of Production, Wil Tidman, who added:

"It was an honuor for GoPro to work with Manchester City. The experience provided an amazing opportunity to showcase the unique perspectives and competitive edge our camera can offer to one of the most elite football teams in the world."

GoPro is currently exploring 3D capabilities and how these can be applied to the world of sport.

The club used these cameras during training in NY on the post season tournament, if you missed it take a look......http://youtu.be/T0cQLDDJGxs

This is also worth a watch, their showreel of what else the camera can be used for and they're only about £350 from memory...http://youtu.be/A3PDXmYoF5U

Strictly for aficionados only. My £49 digital will be fine for me :-)

[john@staustell]

LG:

Manchester City FC is delighted to announce LG as the Club’s Official Digital Display Partner.

The two-year deal will see the leading global electronics producer provide cutting-edge display technologies to the Etihad Stadium.

During the build-up to the 2013/14 Barclays Premier League this summer, LG kitted out the Etihad Stadium with more than 360 premium digital LED screens, as part of a stadium-wide refit.

The screens, ranging from 22-inch to 47-inch, were installed throughout the stadium’s premium suites, hospitality boxes, fan concourses and food and beverage kiosks.

More than 320 flat-screens, which can be used as TV or digital signage, will also feature in the City Football Academy. Due to open next summer, the Club’s state-of-the-art training complex is located on an 80-acre site next to the Etihad Stadium, in the heart of East Manchester.

Commenting on the partnership, Chief Commercial & Operating Officer for Manchester City Football Club, Tom Glick, said:

“LG’s reputation for designing innovative consumer products and applying new technologies throughout five decades has reinforced the brand’s status as a global leader within the electronics industry.

“Manchester City is committed to continuous improvement of our facilities for our fans on match days and visitors to the Etihad Stadium for meetings and special events.

“The digital refit of our stadium concourses and hospitality facilities is only the beginning of our exciting partnership with LG. More enhancements for our fans are planned for the coming months, and we look forward to making the Etihad Stadium and City Football Academy a showcase for LG’s world class products.”

The Club’s sentiment is shared by LG Electronics UK President, Brian Na, who added:

“We are delighted to be an official partner of Manchester City Football Club; during what we are confident will be an exciting and successful season for the club.”

As part of the partnership, LG will be permitted to use City players and the Club crest in advertising, packaging and point-of-sale across LG’s vast sales networks around the globe. In addition, LG branding will also feature in a range of advertising from the match day programme through to perimeter LED screens

[CTID Hants]

LG are really upping the antie on their profile world wide, gunning for Samsung their arch rival, here's a couple of adverts to raise their profile.......


http://youtu.be/QtNnO19Cj8I


http://youtu.be/jOpccxCJPsY

Oh and I forgot this one......


http://youtu.be/NeXMxuNNlE8

OK clearly actors in some parts, but clever marketing, as I mentioned previously LG clearly pushing for massive market share increase, which now includes City

[AG7]

https://twitter.com/city_watch/status/3 ... 1700182016

And the latest is Gulf Bank from UAE ...
Nice card; can I apply for it here in the UK pls?

[tweet]378145341700182016[/tweet]

[john@staustell]

https://twitter.com/city_watch/status/378145341700182016

And the latest is Gulf Bank from UAE ...
Nice card; can I apply for it here in the UK pls?

[tweet]378145341700182016[/tweet]

Well done AG. Sorry I've not been about lately. I work in a Uni and it's arrivals time!

[john@staustell]

Twitter in another 10 lingos now. (Plus English and Arabic total 12). Sorry didn't have time to post it yesterday.

http://www.fcbusiness.co.uk/news/articl ... r+accounts

Manchester City Football Club has expanded its global social media presence by launching ten new international Twitter accounts.

In addition to its existing English and Arabic Twitter accounts, which are followed by in excess of 1.5m fans, the Club now offers Twitter content in Traditional Chinese, French, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Spanish and Thai.

The launch follows the successful roll-out of the Club’s ten international websites in the same languages earlier this summer, which saw City extend its reach up to 80% of the world’s internet connected population. Created to cater for the Club’s growing fan base abroad, the international Twitter accounts will ensure that City supporters from more than 160 countries will now be able to access Manchester City Twitter content in their own language.

Commenting on the new international Twitter accounts, Diego Gigliani, Director of Marketing, Media and Fan Development for Manchester City Football Club, said:

“As the Club continues to attract fans from across the world and our global community grows, it’s important to find new ways to connect and engage with them in order to build deeper relationships. Translating our website into 13 languages was one step on this journey – creating another ten Twitter accounts is another.

“It’s incredible to think that fans from countries as far away from Manchester as Argentina, Indonesia, Russia or Korea will now receive tweets with Club news, videos, competitions, match-updates in real time, in their own language and typically in the palm of their hands.

“Twitter has played an integral part in the Club’s online growth in recent years, providing the Club and its players with a unique channel through which to interact with fans in creative and innovative ways. We will continue to explore the wealth of opportunities that social networks like Twitter offer.”

This sentiment was shared by Lewis Wilshire, former Head of Sport and now Media Partnerships Director for Twitter (UK), who added:

“Following your favourite club on Twitter is a great way to get closer to the action. It is fantastic to see Manchester City innovating by launching Twitter accounts in ten new international languages. It will allow fans from all over the globe to join in conversations about their club and share in the roar of the crowd.


"Over the last few years Manchester City has used Twitter in several interesting and original ways. They were the first team to put their hashtag #Together on their team bus when they won the Premier League trophy in the 2011/12 season, while Vincent Kompany’s #FollowTheCaptain initiative allowed fans to Tweet inspirational messages to the captain, which were then displayed in the team's dressing room ahead of the derby.

"The club also consistently tweets in-game coverage – enlisting the help of then injured player Micah Richards, who took over the @MCFC account to live-tweet from a game. It is great to see them extending this to new audiences around the world with these new accounts."

The new Twitter accounts bring the Club’s total multilingual digital offering to 12 Twitter accounts and 13 websites, in addition to its Mandarin Chinese social media presence in Sina Weibo and Tencent Weibo

[Nigels Tackle]

i love our social media fans

they make us lot sound intelligent. some of us anyway

[ross.mcfc]

Our global enterprise has continued onto soft drinks in South East Asia.

[ant london]

KJ3 likes these developments